Advertising Specifications

1. Creative deadlines are as follows:
- Banners 3 working days prior to commencement of campaign.

2. All flash files will need to be checked prior to commencement of campaigns to ensure they stream below 33k.

3. If advertisements exceed the limitations expressed below, MUGNZ will not commence the campaign and creative will need to be revised at the cost of the client.

4. No audio or video can be included in advertising unless prior approval is provided by MUGNZ.

5. The URL click-through cannot contain spaces

Specifications for individual advertising units

Big Banner - Gif Big Banner - Flash Banners - Gif Banners - Skyscraper - Gif Skyscraper - Flash Audio Visual Skyscraper Rich Media / Floating Layer Animation

Banners - Gif
Location: Top on all pages

Dimensions: 468 x 60 pixels
File Size: 15k (maximum)

- There is no limit to the amount of times that an animation can repeat.
- Creative should not include transparent backgrounds.
- Creative deadline 3 working days prior to commencement of campaign.
- An active linking URL must be provided not exceeding 128 characters.
- Active linking URL must not contain spaces or the "&" character

Banners - Flash
Location: Top on all pages
Dimensions: 468 x 60 pixels
File Size: 15k (maximum)

- There is no limit to the amount of times that an animation can repeat.
- Creative should not include transparent backgrounds.
- Creative deadline 3 working days prior to commencement of campaign.
- Shockwave Flash files must stream below 33k B/S
- Click-through set-up must adhere to tvnz.co.nz's flash style guide
- Active linking URL must not contain spaces

 

FAQ

Q. What is an impression?
A. A measurement tool for internet advertising. An impression is an occurrence of your ad being served to a user. We can charge on a cost-per- thousand impressions basis.

Q. What are clicks or clickthroughs?
A. The opportunity for a visitor to be transferred to a location by clicking their mouse on an advertisement. Clickthroughs are the completion of getting to the advertisers site, once a user has clicked on an ad.

Q. What is a banner?
A. A banner is a large rectangular advertisement that appears on the top of every page.

Q. What does CPM stand for?
A. CPM (cost per thousand) is the term used to describe the price charged for 1000 impressions.

Q. Will my ad get served to the same user twice?
A. We cannot guarantee that the same user will not be served the same ad twice, but remember in advertising, frequency of message communication can be a good thing.

Q. What does URL mean?
A. URL (uniform resource locator) is the alphanumeric string that provides web addresses and access information for every unique electronic file sent or received on the internet.

Q. How much does it cost to advertise on MUGNZ?
A. Email our sales team at This e-mail address is being protected from spam bots, you need JavaScript enabled to view it This e-mail address is being protected from spam bots, you need JavaScript enabled to view it for your specific advertising/sponsorship requirements or click here to contact MUGNZ directly. We can deliver very cost effective, targeted campaigns to support your marketing objective.

Q. What is a Unique Visitor?
A. A unique visitor is an individual who visits a site within a specific time period.

 

Glossary


Banner
A banner is an advertisement in the form of a graphic image that typically runs across a Web page or is positioned in a margin or other space reserved for ads.

Button
A graphical image, usually in the shape of a square, used as an advertisement on a Web site.

Click-through
The number of times an ad is clicked; when a user clicks on an ad that is linked to another page and that page downloads on to the user's browser.

Click-through rate (CTR)
The percentage of times the ad is clicked on divided by the total number of times an ad is viewed.

Cost-per-click (CPC)
A media term used to describe the cost per single click-through of an ad to a client's Web site.

Cost-per-thousand (CPM)
Is a media term used to describe the cost-per-thousand ad impressions. CPM is a standard pricing model on the Web.

CPM
CPM is the cost per thousand for a particular site. A web site that charges $7.500 per banner and guarantees 300,000 impressions has a CPM of $25 ($7.500 divided by 300) and a $50 CPM for 200,000 ad impressions would cost an advertiser $10,000. The "M" stands for the Latin mille, meaning one thousand.

Counter
A program that a web site uses to count the number of visits to a web page.

Directory
Listing of web sites organized into categories.

Hit
A line that is recorded in a log file when something is requested of a web server. For example, if someone goes to a web page that has five graphics, six hits will be recorded in the log file: one hit for the HTML page and one for each of the graphics. Hits are considered an inaccurate way to measure traffic and are no longer used by savvy advertisers.

Home Page (Main Page)
Designated as the main point of entry of a Web site: it is the starting point when a browser first connects to the Internet.

Impressions (Ad Impression or Page Impression)
The number of times an ad is delivered. When an advertiser buys advertising on a CPM basis, the advertiser is paying for every 1,000 impressions that the site can deliver. Different sites measure an impression differently. Some sites count an impression when an ad is requested, others only when an ad is fully downloaded.

Inventory
The number of ad impressions available for sale on a Web site. Ad inventory is determined by the number of ads on a page, the number of pages containing ad space and the number of page requests.

Page Views
Number of times a user request a page that may contain a particular ad. Indicative of the number of times an ad was potentially seen, or "gross impressions." Page views may overstate ad impressions if users choose to turn off graphics (often done to speed browsing).

Rate Card
The general advertising pricelist. Rate Cards are published by sites that accept advertising. They include prices of banners, sponsorships and other types of ad products.

Rotation (or Dynamic Delivery)
Ads delivered on a rotating basis, allowing different users to see different ads on a given page and for an ad to appear on more than one page. Ads can also be dynamically rotated through a particular section of a site, or can be called up as part of a keyword search.

Run-of-category (ROC)
A run-of-category ad is placed to rotate on ad spaces within a category.

Run-of-site (ROS)
A run-of-site ad is placed to rotate on all non featured ad spaces on a site.

Site trafficThe amount of activity on a web site. This is usually measured in page views or visitors.

Sponsorship
Sponsorships are increasing in popularity on the Internet. A sponsorship is when an advertiser pays to sponsor content, usually a section of Web site or an e-mail newsletter. In the case of a site, the sponsorship may include banners and buttons on the site.TargetingThe ability to deliver the most appropriate ad to a user primarily through content, demographic profiling or browser targeting. Advanced targeting techniques consider users' behavior and predict behavior based on user affinities and similarities to other users.

Traffic
The number of page views reported by a site from its log files, generally on a monthly basis. Traffic can be reported for the entire site or for sections, channels or most requested pages. Site traffic can be audited by third-party companies to authenticate numbers.

URL
Uniform Resource Locator; an address that a browser uses to find and display a web site.

Visits
A sequence of requests made by one user at one site. If a visitor does not request any new information for a period of time, known as the "time-out" period, then the next request by the visitor is considered a new visit. To enable comparisons among sites, I/PRO uses a 30-minute time-out.